This is happening because you’ve experienced challenges in your life that continue to pop-up in your business. 

These patterns can look like uppercase-T trauma…

• Death (or estrangement) of a sibling or parent
• Growing up around volatility or addiction
• Navigating physical/sexual/emotional abuse, violence
• Living through a traumatic birth, loss, or reproductive experience
• The collapse of a business venture you poured everything into
• Divorce or the sudden end of a significant relationship
• Experiencing financial devastation (bankruptcy, foreclosure, losing everything you built)
• Surviving a serious accident or medical crisis
• Public humiliation or scandal that altered how you were seen
• Betrayal or abandonment by someone in power you trusted

Other times, they’re formed by smaller, repeated lowercase-t trauma. These are the kinds of subtle, repeated experiences that don’t always seem like trauma but deeply shape behavior.

• Having emotionally unavailable or inconsistent caregivers 
• Moving frequently as a child and always having to “start over” 
• Experiencing chronic comparison to peers or siblings
• Filtering your brilliance to stay likable
• Being gaslit by authority figures 
• Carrying the weight of financial fear into every decision
• Being passed over despite excellence, so you overextend to be undeniable
• Being the one who held it all together, so you’re always micro-managing
  Leading from hyper-independence because no one ever followed through so you don’t trust or delegate
• Growing up as the child of immigrant parents where high expectations and cultural pressures were the norm

If you don’t become aware of the ingrained patterns stemming from past experiences, rewire them, and create a fireproof strategy to stop the patterns from happening…then you’ll continue to wrestle with issues like these:

Discounting the offer that’s already priced with integrity

Padding your programs to overcompensate

Holding back the pivot required to work within your actual signature brilliance 

Softening the call to action after writing a stellar post

Saying yes to too much, even when your calendar is full

Launching half-heartedly

What Happens When You Work This Way

The women in my world don’t just evolve. They scale with clarity and confidence. They sharpen their positioning, strengthen their offer suite, and build revenue models designed for long-term growth. They lead with focused messaging, solid boundaries, and a business that reflects their mission and capacity, 

These results were created by women who brought their full selves to the work through the same strategic lens, trauma-aware calibration, and high standards you’ll find inside Fireproof.

Fireproof Is For The Woman Who…

• Has worked with clients and built income, but knows she’s ready to work only with her dream clients and stack revenue from planning, not continual launching for “cash injections.”
• Is growing a business that’s working, but it doesn’t fully reflect the depth of her voice or the unique quality of her work.
• Is ready to refine her revenue model, elevate her signature frameworks, and scale her offer suite with precision.
• Is done quilting strategies together and wants a clearer path rooted in her values, identity, and capacity.
• Has big goals for income and impact, but craves strategy that reinforces her leadership identity. 
• Is stepping into her leadership in a way that finally feels grounded and sustainable.
• Feels the pull to do business differently, and is ready to make decisions from her future, not from old patterns. 
• Is done with surface tweaks and is ready to rearchitect the internal and external foundations of her next era.
• Has walked through fire in life and knows it’s time to turn it into unmatched resonance and revenue.
• Wants to work with a mentor who has led the way with lived experience - not just business theory. Someone who understands how trauma-informed strategy, identity, and legacy-building intersect.
• Knows she’s on the cusp of a new era, and is ready to build a business that reflects all of her.

Fireproof Is Not For The Woman Who…

• Is building her first offer, identifying her audience, or learning how to sell.
• Wants fast wins without deeper calibration of identity, self-concept, and capacity.
• Is looking for plug-and-play formulas or a to-do list.
• Isn’t willing to meet herself in discomfort or lead from higher standards.
• Is looking for a trauma-processing space. 
• Would rather stay in the familiar middle ground than become the voice of her industry.

About Me 

I’ve walked through my share of fire and I’ve turned every flame into fuel. 

I was orphaned as a teenager. My mother was murdered in front of me, and my father died soon after. Rebuilding from that loss wasn’t linear. It was years of learning how to hold grief, vision, and responsibility all at once.

Later, I overcame a 13-year addiction, an experience that shapes how I lead, how I build, and what I refuse to ignore in this industry.

I’ve earned over a million dollars online and mentored more than 5,000 women. But what sets my work apart isn’t just the scale, it’s the lens.

I don’t position myself as a healer. But I deeply understand how trauma shapes the way women build businesses. I’ve lived the patterns that don’t get named: undercharging to avoid judgment, over-delivering to feel safe, shrinking to stay in control.

That’s why I built Fireproof. Because no room existed where identity, lived experience, and business strategy were treated as equally important.

Because I understand both the strategy and the patterns that hold leaders back, my clients don’t just make more money. They sustain it. They scale it. And they feel damn good living it.